We designed an app that lets users quickly check their horoscope, star sign’s qualities and compatibility with other signs.
The horoscopes are delivered in quick easy to understand images and short phrases, to make checking your horoscope quick and simple!
We conducted research into the app’s target market and competitors. This helped us gain valuable insights into what users loved and what they were missing from similar apps.
For Zodiacs, we discovered that the general problem with horoscope apps is that they’re too wordy. We aimed to make the horoscopes quick to read and a pleasure to look at.
Flows & wireframes
We defined the main flow through the app screens and the journey each user would take to complete a task through the barebones User Flows.
Then, we moved on to the Wireframes. The wireframes are more detailed than the flows and show where each element will go. This is the stage where we play around with the layout and figure out how to best set up the app to optimize conversion rates.
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