Research & design
We started off by looking through the app and asking the team what its strongpoints were and what features they wanted to highlight.
We also looked at the niche, target market and competitors of the app and discovered that most task apps have tame and plain screenshots — exciting screenshots could hugely benefit this app!
Sketches & design
We created a few quick variations of the screenshots. We strive to make all variations awesome, but a team inevitably always has a favorite! Once the team approved a variation, we got to work on polishing the design and replicating it across all iPhone and iPad sizes.